In the fast changing world of wealth management, ultra-high-net-worth individuals (UHNWIs) and high-net-worth individuals (HNWIs) are increasingly embracing Business Intelligence (BI) as a critical tool in their financial armoury. As the financial landscape becomes more complex, the key to success for these individuals will be their ability to use BI tools and tactics effectively, rather than their money. Through informed, data-driven decision-making, this convergence of cutting-edge technology and financial knowledge offers a compelling avenue to not only secure, but also dramatically increase, their wealth.