For decades, James Bond has been an iconic figure, celebrated for his style, daring missions, and impeccable taste in watches. From Sean Connery to Daniel Craig, Bond's wristwear has defined his character. In this article, we'll look at the evolution of Bond's watches, from Rolex to Omega, and their significance in the franchise. Join us as we uncover the secrets and impact of these iconic timepieces.
The relationship between James Bond and Rolex began in the early 1960s with Sean Connery’s portrayal of the suave secret agent. In the first Bond film, Dr. No (1962), Connery wore the Rolex Submariner 6536, marking the beginning of a long partnership between the brand and the iconic character.
The Rolex Submariner became the quintessential Bond watch, representing the perfect combination of luxury and functionality. Its rugged design and water resistance made it the ideal companion for Bond’s action-packed adventures. Connery continued to wear the Submariner in subsequent films, including From Russia With Love (1963) and Goldfinger (1964), solidifying its status as the secret agent’s watch of choice.
The Changing of the Guard: George Lazenby and the Rolex Chronograph
In 1969, George Lazenby took over the role of James Bond in On Her Majesty’s Secret Service. With a new Bond came a new watch, as Lazenby wore the Rolex Chronograph 6238. This departure from The Submariner demonstrated the versatility of the Bond character and the franchise’s willingness to embrace different watch styles.
Lazenby’s time as Bond may have been short, but his pick of a Rolex Chronograph will be remembered for a long time. The watch’s sleek design and chronograph features added a bit of class to the character and helped Rolex become even more closely linked with the famous Agent 007.
Elevate Your Wealth Game: Empowering UHNWIs for Simplified Asset Management. Altoo Platform Preview
The Roger Moore Era: Rolex Submariner and Beyond
Roger Moore took on the role of James Bond in 1973 and brought his own flair to the character. During his tenure, Moore continued the tradition of wearing Rolex watches, specifically the Rolex Submariner 5513. This model, with its clean and timeless design, perfectly complemented Moore’s suave and sophisticated portrayal of Bond.
Q Branch, the made-up research and development branch of MI6, made some unique changes to the Submariner during Moore’s time as Bond. These changes, like a buzzsaw bezel and other secret gadgets, made the already famous watch even more exciting and mysterious.
A New Era: The Rise of Omega
In 1995, Pierce Brosnan took on the role of James Bond in GoldenEye, marking a new chapter in the franchise and a change of watch brand. Omega became the suave secret agent’s watch of choice, starting with the Omega Seamaster 300m Quartz Professional model # 2541.80.00.
The Omega Seamaster offered a modern and sporty alternative to the Rolex Submariner, reflecting the evolving tastes of the Bond character and the changing landscape of the watch industry. Brosnan’s Bond has worn various iterations of the Seamaster throughout his tenure, each representing the perfect blend of style and functionality.
The Daniel Craig Era: Seamaster Diver and Beyond
With Casino Royale (2006), which starred Daniel Craig as James Bond, the series became darker and more real. Craig’s Bond gave the character a new look, and with it came a new line of watches like the Seamaster Diver 300M Co-Axial 41mm and the Seamaster Planet Ocean 600M Co-Axial Big Size.
Craig’s Agent 007 showcased the versatility of the Omega Seamaster, moving effortlessly from formal occasions to high-octane action sequences. The Seamaster Diver and Planet Ocean models became symbols of Craig’s rugged and no-nonsense portrayal of Bond, appealing to a new generation of watch enthusiasts.
A Timeless Legacy: Bond’s Watches Beyond the Silver Screen
Even though they were important parts of the Bond movies, these watches have gone beyond the movies to become sought-after collector’s items and classic fashion statements. The Rolex Submariners that Sean Connery and Roger Moore wore have become legendary watches that people all over the world want to wear.
Not only do they have a long-lasting appeal because of their link to the famous secret agent, but also because of how well they are made and designed. They are a great example of the lasting appeal of classic luxury watches.
When Pierce Brosnan and Daniel Craig switched to Omega, a whole new group of watch fans got to know the Seamaster line. With their combination of cutting-edge technology and elegant design, Omega Seamasters have cemented their place among the most famous watches.
Bond’s watches have not only helped define who he is as a person, but they have also left an indelible mark on the world of horology. They tell us that style, sophistication, and new ideas will always be around. So, as we keep watching James Bond go on dangerous missions, we can’t help but admire how elegant and consistent his wristwear is, even as it changes over time.
Sovereign wealth funds (SWFs) are investing heavily in digital infrastructure and advanced analytics to sharpen their decision-making and optimise performance. For UHNW individuals and families, these moves to digitalise offer a compelling model for elevating management of private wealth.
Securing diversified wealth is a never-ending process. In this process, market and economic forces are among the most widely discussed and analysed factors when it comes to future-proofing portfolios.
On 3 February 2025, US President Trump signed an executive order to formulate a plan for creating a federal-level sovereign wealth fund (SWF). This initiative will obviously have implications for global markets, but it also invites UHNWIs to consider what can be learned through observing these massive state-owned investment vehicles in general. In many ways, SWFs' objectives mirror those of ultra-high-net-worth individuals and their families - both are focused on growing and preserving wealth across generations while balancing risk and opportunity. Starting with this piece on SWF governance, over the coming weeks we will explore the striking parallels between sovereign
Sovereign wealth funds (SWFs) are investing heavily in digital infrastructure and advanced analytics to sharpen their decision-making and optimise performance. For UHNW individuals and families, these moves to digitalise offer a compelling model for elevating management of private wealth.
