María Asunción Aramburuzabala formed family office Tresalia Capital after her father Pablo – executive vice president of Grupo Modelo, the brewer of Corona beer that his own father Felix founded after the Mexican Revolution – died unexpectedly of cancer in 1995 at age 63 with no finalized succession plan. Today she is worth an estimated $8.2 billion, making her Mexico’s wealthiest woman and Latin America’s second after Chilean mining magnate Iris Fontbana. Her story holds three valuable lessons for today’s family office builders.
Today’s family offices face two challenges that seem to work against each other: keeping talented staff and controlling costs. Recent industry research shows this phenomenon to be widespread. Simply paying higher salaries is not the answer. The way forward is to invest in modern technology that transforms how family offices operate.

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