What Makes Munich Attractive To UNHWIs?

According to "Glücksatlas 2023", the happiness ranking of German citizens, Munichers are among the happiest people in Germany. Only in Frankfurt and Hamburg live even happier inhabitants. The people of Munich are very satisfied with the security situation, with the location of the economy, and with the income of the household. What makes Munich extremely attractive to UNHWIs?
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Whoever has money has property in Munich. No other city in Germany has more money. Munich has been at the forefront for almost 70 years when it comes to quality of life, economic strength, and competitiveness. The city is the engine for the whole of Bavaria. Whether Google, Microsoft, Salesforce, Infineon, BMW, Siemens, Amazon, Allianz, Unicredit, ProSieben, or Apple—all are based, expanding, or planning to have large locations here.

The highest Millionaire Density in the Country

One of the richest residential neighbourhoods is Grünwald. The state-recognised recreational area is home to a large number of celebrities, and in hardly any other residential neighbourhood in Germany, the density of millionaires is as high as here. Besides luxurious villas, Grünwald also offers various leisure activities. There is a swimming pool with sauna facilities, sports courts, and an ice skating area on an area of 120,000 square metres.

When money is not a limiting factor, people decide on quality of life. Munich combines many advantages, for example, the crystal-clear river with drinking water quality in the middle of the city, mountains, crystal-clear lakes, monasteries, castles, and coves in the surrounding area, the huge art and cultural scene, the English garden and other large and small parks in the centre of the town, or the 1000 beer gardens and about 600 farm gardens. The city has a more than 850-year history, which began with Duke Henry the Lion.

Business Location and Attractions

Munich has consolidated its position as an ideal business location and today hosts some of Germany’s largest DAX companies. In parallel, a dynamic start-up scene flourishes, making Munich a centre for innovative start-ups and entrepreneurship.

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To balance the high performance, Munich is thrilled with its impressive sights in the middle of the city. Especially the famous Marienplatz and the town hall, the imposing Women’s Church or Odeonsplatz with the Theatinerkirche, and the former residence of the Wittelsbach are among the favourite destinations of Munichers.

Work-Life Balance

The work-life balance is highlighted here, which makes Munich attractive for UNHWIs. A rich offer of sports and leisure facilities and an abundance of events, concerts, opera, theatres, restaurants, cafes, and bars do not let the pleasure go short.

When the sun shines, the wealthy Munichers like to go out into nature. Particularly popular is Lake Starnberg, a haven for millionaires. For the younger generations of UNHWIs, the celebrity party on P1 is popular. The discotheque in Prinzregentenstraße is worth a visit. Here it is celebrated as rich, especially exquisite, on two dance floors playing alternating DJs electrical and pop music. The popular nightclub has existed since 1949. At that time, American officers had transformed the former House of Art, the only building that had remained intact after the war, into a hotspot for all celebrations.

World-Open Metropole

Munich is well connected internationally and a world-open economic metropolis. The city is a central transport hub for Central, Eastern, and Southern Europe. Munich Airport is an internationally renowned hub and serves around 190 destinations worldwide. About one-third of the inhabitants come from over 180 different nations. The city offers many international schools and kindergartens, as well as numerous offers for native language teaching.

High purchasing Power

Measured by purchasing power, Munich is the leader in Germany. This also makes the site interesting for selling high-priced products and innovations, especially luxury goods. Gucci, Cartier, Dolce & Gabbana: The Maximilian Street in Munich is a noble treasure. Not only the stars of FC Bayern but also actors, musicians, and influencers regularly go shopping on the 1200-metre-long magnificent street.

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