Be visible and experienced.
Visibility plays one of the most important roles for influencers. They feed their social media channels regularly, caring about their virtual audience. Leaders should not hide behind their desks. Instead, influencers recommend targeting contact and communication with their network partners. It takes a lot of time and energy, but it is worth it. A company must be visible, is the recommendation.
Stand for certain values.
Having a clear message or standing for certain values—a point that made many influencers get the majority of their followers This should also be the case with executives; otherwise, they will seem unreliable or unpredictable to their network partners. Trust is important and is constantly reinforced. The consistency of values can be a good “investment” in the future.
Take care of your own image.
Successful influencers do not leave their appearance to chance. They stage their performances to produce the desired effect. It does not only apply to virtual images, i.e., Video messages, but also in other situations. For example, before having a conversation with employees, the manager should choose a suitable communication channel. Email, personal conversation, or phone call?
Showing feelings
Especially influencers who show emotions are popular with followers. Well-selected insights into personal and emotional life make the audience wider. Leaders should also do this in communication with their employees. They give information about their private lives or express their opinion on a strong social topic such as climate change, the global economy, or artificial intelligence. Trust is built on humanity.
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Criticism is important.
Experienced influencers respond calmly to criticism, even in the form of shitstorms. They are never offended on the outside. Negative feedback is an opportunity to enter into a more intense dialogue. The boss can perceive criticism as a sign of employee interest that opens up new opportunities.
Generation Z also needs to identify with their profession or business. This is the only way young people can work effectively. Therefore, it is important to speak their language and use the appropriate means.
