The Digital Shift: François Botha on Reinventing the Family Office

Time to read: 5 minutes
Time to read: 5 minutes
Adobe gallery and AI generated
Adobe gallery and AI generated

The Digital Shift: François Botha on Reinventing the Family Office

Family offices are undergoing a quiet revolution. As technology, global complexity, and next-gen expectations collide, the old ways of working are no longer enough. François Botha, founder of Simple and a leading voice in family office transformation, explains how modular tech, AI, and values-driven design are reshaping the model.

Before we talk solutions, we had to ask the obvious question: What’s taken so long?

François Botha addresses the elephant in the room and why digital adoption in family offices has lagged, and why that’s finally starting to change.

“Tradition has been both the strength and the stumbling block,” says Botha. Built on relationships and discretion, many family offices lacked the pressure to modernize until now. As wealth becomes more global and heirs more digitally fluent, even the most traditional families are being pushed to rethink their tools. “We’re seeing real momentum, especially from those tired of reactive workarounds.”

Source: Simple
“You don’t need a digital empire, you need tools that reduce friction and support better decisions.”
— François Botha, Founder of Simple

In the full interview, Botha also dives into:

  • Building for the heirs, not just the assets
  • Modular tech stacks over monolithic platforms
  • Governance as workflows, not binders
  • Why simplicity – not scale – is the future

Get the full story in The Art of Successful Family Office.

  • For those ready to future-proof their family office.
  • Download here.

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