A curious contradiction has existed in private wealth for years: The more substantial the portfolio, the more fragmented visibility of it becomes. Multiple banks, various custodians, illiquid holdings, foundation structures, art collections, real estate across different countries, and more digital assets than ever are in the mix. Records on each wealth item are diligently maintained, yet the portfolio is rarely perceived as a unified whole.
Surprisingly, for a long time this lack of transparency went unquestioned. Wealth owners simply accepted that they could see only individual aspects of their financial reality at any moment. A bank statement here and an advisory report there, occasionally supplemented by spreadsheets, emails, internal archives, and recollections.
This approach appeared to be functional, but the blind spot became evident when evaluating a major reallocation or making other types of high-level strategic decisions. Few businesses have offered a solution to this structural deficit around complex wealth visibility. One of them is based in Zug.
A Portfolio Without a Complete Picture
The difficulty of overseeing large fortunes has little to do with lacking discipline. It’s systemic. Banks see what they manage. Private equity firms report according to their own standards. Foundations and legal vehicles follow their own logic. Art and collectibles are inherently hard to classify according to standardised data schemas.
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According to the Campden Wealth Report 2024, 40 to 60% of large private fortunes now consist of so-called non-bankable assets. Traditional reporting methodologies are not a perfect fit for such holdings, which – despite their substantial value – are all too easy to overlook when tracking a portfolio the traditional way, without advanced digital aids. And a partial picture inevitably leads to partially informed decisions.
The Concept of a Neutral Wealth Space
In 2017, the Altoo Wealth Platform was launched in Zug precisely to address this systemic weakness. The platform offers not another banking or advisory system but rather a neutral information space providing a view of complex fortunes from every angle. The platform does not offer investment recommendations, access to deals, or financial products – it helps clients make their own wealth decisions based on a comprehensive, reliable, and trustworthy picture of what they own and how it is performing.
Altoo’s role – the provider of an independent reference system for putting portfolios in perspective, not interpreting them – is quite uncommon in the world of private wealth. This model represents a subtle but consequential shift towards impartiality in an industry where reports often reflect institutional interests.
What a Shared Data Foundation Changes
On the surface, Altoo’s platform is a technical tool. According to clients, however, its impact emerges when it’s time to make decisions. When families, advisors, family offices, and banks access the same data, the key question shifts from “What do we have?” to “What should we do?” Information asymmetries disappear. Discussions become more objective. Governance becomes simpler.
Data Sovereignty
The digital wealth solutions industry, often grouped under the “Wealth Tech” label, has long been guided by the notion that innovation can be measured by the number of features. But the market is moving closer to what truly matters: data quality, structure, security, reliability.
Forbes included Altoo in its “Family Office Software Roundup 2025” as a platform that not only offers a broad range of features, but also relies on a robust data architecture. Notably, such assessments are typically dominated by U.S. solutions. A Swiss platform, hosted entirely locally, is an exception—and an indication of how strongly the need for digital sovereignty has grown.
Swiss Data Infrastructure as a Differentiator
Digital wealth solutions like Altoo’s, often labeled as “WealthTech”, bring users a variety of capabilities and technical features previously available only to large institutions. Altoo stands out in the industry, however, for going the extra mile to ensure that clients’ data flows smoothly, reliably, and securely behind the scenes.
Forbes distinguished Altoo’s platform in the publication’s “Family Office Software Roundup 2025” for robust data architecture, which Altoo owns and hosts exclusively in a Swiss data centre of the highest industry rating. As the importance of data sovereignty – especially with respect to the American cloud providers upon which many digital wealth platform providers rely – continues to rise, Altoo is ideally positioned to bring clients peace of mind that their most sensitive financial information is protected by world-class security protocols and Swiss privacy law.
For families in the upper wealth segment who work across multiple jurisdictions and must increasingly assess risks digitally, it’s an advantage when sensitive data doesn’t leave the country.
Why Neutrality Becomes an Advantage
The wealth industry is rich in expertise but poor in neutral information spaces. Banks deliver accurate data, but from the perspective of their own mandates. Multi-family offices structure portfolios according to their philosophy. What was missing was a solution for creating clarity without being tied to an investment agenda.
Herein lies the true game-changing effect. Altoo doesn’t seek to influence investment decisions. It seeks to empower wealth stakeholders with the information they need to improve their own decision making.
The Operating System for Modern Wealth
Altoo’s crucial innovation in the ability to represent complex wealth within a single, neutral system. Here, everything converges, nothing is pre-interpreted or reframed, and a complete picture emerges. The platform is accessible both via desktop and mobile apps for the convenience of wealth owners and their advisors. The point is to do away with the information silos that have plagued wealth management for decades.
Altoo is remarkable not because the platform is new or particularly flashy, but because it creates something previously missing: an independent, complete, Swiss-based point of reference for complex wealth. It transforms decision-making processes, improves governance, and establishes a common foundation on which wealth can be managed.
A quiet structural change. But one that endures.
We are proud to share that this piece appears in the Finanz und Wirtschaft Game Changers supplement, featuring the Altoo Wealth Platform as a game-changing solution for managing wealth. For more press updates, please visit our media page.
