Fintech for Family Fortunes: The Altoo Way to Wealth Clarity

Time to read: 5 minutes
Time to read: 5 minutes
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Fintech for Family Fortunes: The Altoo Way to Wealth Clarity

Managing a family’s wealth has never been more challenging. Portfolio complexity is rising along with expectations for transparency, digital access, and compliance readiness. For family office professionals, traditional approaches involving periodic meetings to review spreadsheets and documentation are no longer sufficient. Fortunately, financial technology (fintech) companies can help advisors meet the expectations wealth owners have in the digital age. In this article, we shine a light on how the fintech we know best – ours – is doing just that.
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The Altoo Wealth Platform: Built To Bring Clarity from Complexity

Today, wealthy families often have highly diversified portfolios of bankable assets like equities and bonds held at multiple institutions around the world. A variety of non-bankable assets like real estate, private equity, collectibles, and sometimes cryptocurrencies are also in the mix. 

Diversification is a hallmark of the best wealth management strategies, but consolidating and reporting data on a wide range of assets continues to be a headache for family offices. According to Deloitte’s 2024 findings, 61% of family offices cite data consolidation as their top digital priority but just 28% have implemented effective reporting tools. 

Our flagship product, the Altoo Wealth Platform, is designed to address this challenge. The platform enables ultra-wealthy families to easily consolidate and oversee their entire wealth landscapes across banks, geographies, and asset types within a single, intuitive interface. The technology powering the solution securely integrates directly with custodians to provide near real-time performance updates. 

The platform is distinguished by its highly visual, customizable interface. “We wanted to eliminate friction without eliminating nuance,” says Altoo CEO Ian Keates. With extensive experience leading operational and innovation projects at financial institutions in Switzerland and Liechtenstein, Keates brings valuable operational credibility and a strong understanding of the complexities that come with managing wealth. “This is not about replacing advisors,” he notes. “It’s about equipping them and the wealth owners they serve with better tools.”

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It is a winning approach. According to our 2024 client survey, the platform brings over 90% users increased confidence in their financial oversight and faster decision-making.

Advancing Open Banking in Wealth Management

Keates also serves on the board of the OpenWealth Association, a Swiss-led initiative that standardizes API protocols for wealth management. OpenWealth defines, maintains, and operationalizes global API standards to establish efficient connectivity between banks and wealth technology providers, enabling open finance use cases.

“Open banking in wealth isn’t just about efficiency,” Keates explains. “It’s about sovereignty and alignment. Our clients want full visibility and control without giving up discretion.”

The Altoo Team: Blending Tradition with Innovation

Many fintechs appear to be on a mission to disrupt the financial industry. Not Altoo. The company is rooted in cross-disciplinary expertise and links symbiotically to all the other elements of a wealth owner’s financial ecosystem. The team – many of whom have previously worked at institutions like UBS, Accenture, Avaloq, and private family offices – includes financial analysts, cybersecurity engineers, UX specialists, and client relationship managers. 

Altoo maintains a biweekly product release cycle, informed directly by user feedback and regulatory developments. “One of our core principles is agility with accountability,” says a senior product lead. “Clients are trusting us with their financial DNA. We don’t just build features; we validate them to ensure they meet the highest standards of security and usability.”

Altoo’s entirely Swiss-based data architecture and dedication to cybersecurity also set the company apart from other fintechs. The company deploys zero-trust infrastructure, secure cloud environments hosted exclusively in a tier 4 data centre in Switzerland, and routine third-party penetration testing. These security measures adhere to FINMA and GDPR guidelines.

From Burden to Insight: Family Office Success Stories

Across Altoo’s growing user base, the value of the platform is often measured not just in saved hours, but in reduced stress and improved governance.

  • Onelife SA, a Swiss family office, slashed its monthly data processing time from 20 hours to just two, while decreasing audit burdens by 83%.
  • ALBAPAZ, a multifamily office, used the Altoo Wealth Platform from day one to deliver a superior experience to each of the wealth owners it serves.

These milestones in Altoo’s track record are among the many reasons wealthy families and their trusted advisors rely on us. This evidence points to a growing need for tools that provide strategic clarity without adding operational noise.

Recognition and Momentum

Altoo’s traction hasn’t gone unnoticed. The company was named one of Switzerland’s Top 5 Growth Startups in 2023 by the Swiss Fintech Awards. Forbes recognized Altoo as a leading Swiss wealth management platform offering consolidated wealth data aggregation, performance reporting, and risk management, simplifying wealth management for family offices by providing easy-to-use tools for tracking both liquid and illiquid assets and integrating legal and compliance reporting.

What You Gain as an Altoo Client

For family offices, engaging with Altoo means more than just adopting a tool. It’s a step toward institutional-grade governance in a private setting.

Wealth Management, Reimagined:
  Legacy Approach Altoo Approach
Wealth Visibility Wealth was scattered across multiple banks, spreadsheets, and paper files with no single source of truth. All assets are consolidated in one secure platform, offering 360° visibility in near real time.
Reporting & Oversight Reporting was manual and time-consuming, prone to errors, and often triggered audit challenges. Reporting is automated, audit-ready, and significantly reduces administrative workload and compliance stress.
Decision-Making Insights were delayed, decisions reactive, and context depended heavily on intermediaries. Real-time dashboards, trend analysis, and scenario planning tools enable proactive and informed decision-making.
Client-Advisor Collaboration Communication involved repetitive information requests, misaligned data, and endless email threads. A shared digital environment improves collaboration, with exportable reports and faster, more strategic advisor discussions.
Succession & Legacy Documentation was scattered and lacked transparency, especially for the next generation. Legacy planning is digitised, with intuitive access for heirs and trustees, ensuring continuity and clarity.
Security & Sovereignty Data was hosted in mixed or unknown jurisdictions, with limited control. All data is hosted securely in Switzerland, aligned with FINMA standards, and clients control access on their terms.
Digital Literacy & Control Clients relied heavily on institutions for tech and lacked confidence in evaluating fintech providers. Altoo empowers clients with the knowledge and tools to manage digital wealth independently and securely.

Tired of juggling multiple institutions and data sources? Let Altoo streamline your wealth oversight with clarity and control.

Book a demo today! Get in touch at hello@altoo.io.

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