According to the Global Impact Investing Network (GIIN), in 2024 there were more than $1 trillion in assets under management allocated towards achieving social and environmental benefits alongside financial returns. What are the most popular forms of these assets and how do family offices approach them? This article breaks down the key information.
In the realm of impact investing – making investments to simultaneously achieve financial returns and contribute to the greater good – blended finance is emerging as a popular strategy. In 2024, the Global Impact Investing Network (GIIN) found that 43% of surveyed impact investors said they had participated in a blended finance deal since 2021, and 24% said they planned to in the future. This article breaks down the basics UHNWIs should know about blended finance and its essential ingredient: catalytic capital.
Across Western Europe, ultra-high-net-worth (UHNW) women are asserting an increasingly influential role in impact investing. They currently oversee some €4.6 trillion in assets, a sum set to swell by nearly half over the next decade (McKinsey & Company via Bloomberg, 2024). This rising financial influence is shifting private capital’s priorities. No longer content with purely financial returns, these investors seek to channel wealth toward causes that reflect their values. Digital platforms that offer transparency, control, and seamless alignment with personal convictions have become key tools in this transformation.
Impact investing – allocating capital to generate measurable social or environmental benefits alongside financial returns – has become a strategic choice for UHNWIs. Far from a passing trend, it aligns with their goals of creating lasting legacies while addressing pressing global challenges. This article explores five key reasons why.

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