{"id":28443,"date":"2023-12-07T10:00:42","date_gmt":"2023-12-07T09:00:42","guid":{"rendered":"https:\/\/altoo.io\/?p=28443"},"modified":"2023-12-06T17:58:38","modified_gmt":"2023-12-06T16:58:38","slug":"les-grandes-marques-de-luxe-acceptent-les-paiements-en-crypto-monnaie","status":"publish","type":"post","link":"https:\/\/altoo.io\/fr\/famous-luxury-brands-are-accepting-crypto-payments\/","title":{"rendered":"Les Grandes Marques de Luxe Acceptent les Paiements en Cryptomonnaie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28443\" class=\"elementor elementor-28443\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397b5ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397b5ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-604edd1\" data-id=\"604edd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20185e0 elementor-widget elementor-widget-text-editor\" data-id=\"20185e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>Luxury Brands Embracing Cryptocurrencies<\/b><\/h4><p><span style=\"font-weight: 400;\">In recent years, quite a few luxury brands have announced their acceptance of cryptocurrency payments.<\/span><\/p><p><span style=\"font-weight: 400;\">Among them are Ferrari. In October 2023 the iconic car manufacturer publicised that its United States dealerships would be able to accept bitcoin (BTC), ether (ETH), and Circle&#8217;s US dollar-pegged stablecoin USDC. Customers in Europe may also be able to pay this way soon.<\/span><\/p><p><span style=\"font-weight: 400;\">LVMH-owned luxury watchmakers TAG Heuer and Hublot have been accepting payment in cryptocurrency since at least 2022. TAG Heuer customers may purchase watches with crypto through its US online store, and Hublot accepted bitcoin for limited edition Big Bang Unico timepieces. Bitcoin was the sole payment method for Hublot&#8217;s 2018 run of only 210 Big Bang Blockchain watches, which commemorated the 10th anniversary of the Bitcoin blockchain. Off-White, a fashion brand in which LVMH owns a significant stake, has also been accepting crypto payments since early 2022.<\/span><\/p><p><span style=\"font-weight: 400;\">Kering subsidiaries Gucci and Balenciaga announced their acceptance of crypto payments in 2022, as did luxury fashion platform Farfetch, luxury resort operator Senova Resorts, and exclusive hotel Palazzo Versace Dubai. In 2021, US luxury hotel group Kessler Collection and 5-star hotel The Chedi Andermatt made similar announcements.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h4><b>Why luxury brands accept crypto payments<\/b><\/h4><p><span style=\"font-weight: 400;\">Perhaps the strongest reason luxury brands have for accepting cryptocurrency payments is demand from their best customers. According to Bloomberg, crypto wealth is minting the next generation of super spenders and they want opportunities to use their digital assets without converting to traditional, so-called fiat currencies.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, luxury brands often see accepting crypto payments as a way to appeal to affluent millennials and Gen Zers who are familiar with and excited about cryptocurrencies.<\/span><\/p><h4><b>Reasons not to accept crypto payments (yet)<\/b><\/h4><p><span style=\"font-weight: 400;\">Exchange rate volatility remains a significant concern for businesses, including luxury brands, considering crypto payments. The fluctuating value of cryptocurrencies in traditional currencies like US dollars or euros poses risks for businesses, especially when their suppliers do not accept crypto payments. Consequently, many luxury brands working with crypto payments partner with specialised processors like BitPay or Bitpace which immediately convert incoming digital assets into more widely-used currencies.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, initiating a crypto transaction typically involves more technical knowledge than traditional alternatives like swiping a credit card or making a bank transfer. Addressing this complexity is an ongoing challenge in the crypto industry. As a result, many businesses hesitate to adopt crypto payment options unless there is substantial customer demand.<\/span><\/p><h4><b>Other sectors with crypto payment traction<\/b><\/h4><p><span style=\"font-weight: 400;\">Businesses in a wide range of sectors have rolled out the option to pay with cryptocurrencies, although their reasons for doing so may not be as clear cut as in the luxury space. Burger King, KFC, and Subway began offering this option in 2021, for example, in what were likely moves to gain publicity and position themselves as innovative, globally-minded companies. Additionally, some online retail businesses catering to technology enthusiasts like Overstock, Newegg, and Shopify have introduced crypto payment options.<\/span><\/p><p><span style=\"font-weight: 400;\">Purely digital businesses, especially those in the online gaming and gambling sector, have been among the swiftest to integrate cryptocurrency payment options.\u00a0 In these sectors, crypto transactions are often more cost-effective than those in traditional currencies for in-game purchases or rewards. Furthermore, crypto transactions in these sectors may face fewer regulatory requirements compared to bank account or credit card transactions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93f3ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93f3ea8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce8085b\" data-id=\"ce8085b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51b5a67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"51b5a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c03ee12 single-post-we-missed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c03ee12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-141be5ec\" data-id=\"141be5ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2421b6aa elementor-widget elementor-widget-text-editor\" data-id=\"2421b6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>We think you might like<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-308be242 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"308be242\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6906&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-6906\">.elementor-6906 .elementor-element.elementor-element-919a49c{margin-top:0px;margin-bottom:30px;padding:0px 0px 0px 0px;}.elementor-6906 .elementor-element.elementor-element-8e33a7a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-block-end:15px;}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-icon i{color:#ADADAD;font-size:12px;}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-icon svg{fill:#ADADAD;--e-icon-list-icon-size:12px;}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-icon{width:12px;}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-text, .elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-text a{color:#ADADAD;}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-item{font-family:\"Freight Sans Pro Medium\", Sans-serif;font-size:14px;}.elementor-6906 .elementor-element.elementor-element-466764e > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-6906 .elementor-element.elementor-element-0648dc6 .elementor-heading-title{font-family:\"SangBleu Sunrise\", Sans-serif;font-size:18px;font-weight:bold;color:#47436F;}.elementor-6906 .elementor-element.elementor-element-0648dc6 > .elementor-widget-container{margin:-12px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );color:var( --e-global-color-text );}.elementor-6906 .elementor-element.elementor-element-89d0997 .elementor-widget-container{font-family:\"Freight Sans Pro Medium\", Sans-serif;font-size:17px;line-height:22px;color:#0F0B30;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-6906 .elementor-element.elementor-element-ad1992f .elementor-button{fill:#000000;color:#000000;background-color:#FFFFFF00;border-style:none;padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-widget-post-info .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-item{font-size:17px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-6906 .elementor-element.elementor-element-89d0997 .elementor-widget-container{font-size:17px;}}@media(max-width:767px){.elementor-6906 .elementor-element.elementor-element-919a49c{padding:0px 0px 0px 0px;}.elementor-widget-post-info .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );}.elementor-6906 .elementor-element.elementor-element-466764e .elementor-icon-list-item{font-size:16px;}.elementor-widget-theme-post-featured-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-6906 .elementor-element.elementor-element-89d0997 .elementor-widget-container{font-size:16px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6906\" class=\"elementor elementor-6906 e-loop-item e-loop-item-28267 post-28267 post type-post status-publish format-standard has-post-thumbnail hentry category-all-insights category-beyond-markets category-megatrends tag-cryptocurrencies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-919a49c new-post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"919a49c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e33a7a\" data-id=\"8e33a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466764e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"466764e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc5618b\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>d\u00e9cembre 5, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0648dc6 titleColor elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0648dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/altoo.io\/fr\/a-brief-history-of-cryptocurrencies\/\">A Brief History Of Cryptocurrencies<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978fdb2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"978fdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/altoo.io\/fr\/a-brief-history-of-cryptocurrencies\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04.jpg\" class=\"attachment-full size-full wp-image-28268\" alt=\"\" srcset=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04.jpg 1200w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04-300x157.jpg 300w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04-1024x535.jpg 1024w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04-768x401.jpg 768w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04-18x9.jpg 18w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/12\/crypto-04-600x314.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d0997 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"89d0997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tExcitement around cryptocurrencies has surged over recent years, sometimes dominating financial headlines and discussions. Where did it all start? This article aims to provide an overview of cryptocurrencies' history and what it may be saying about their future.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1992f elementor-align-right post-read elementor-widget elementor-widget-button\" data-id=\"ad1992f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/altoo.io\/fr\/a-brief-history-of-cryptocurrencies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6906\" class=\"elementor elementor-6906 e-loop-item e-loop-item-27395 post-27395 post type-post status-publish format-standard has-post-thumbnail hentry category-all-insights category-beyond-markets category-fintech category-megatrends category-technology tag-non-fungible-token-market\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-919a49c new-post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"919a49c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e33a7a\" data-id=\"8e33a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466764e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"466764e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc5618b\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembre 20, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0648dc6 titleColor elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0648dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/altoo.io\/fr\/in-the-know-the-non-fungible-token-market\/\">In The Know: The Non-Fungible Token Market<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978fdb2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"978fdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/altoo.io\/fr\/in-the-know-the-non-fungible-token-market\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft.jpg\" class=\"attachment-full size-full wp-image-27400\" alt=\"\" srcset=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft.jpg 1200w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft-300x157.jpg 300w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft-1024x535.jpg 1024w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft-768x401.jpg 768w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft-18x9.jpg 18w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/11\/nft-600x314.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d0997 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"89d0997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNon-fungible tokens (NFTs) create a unique place in the digital asset space by combining rarity and authenticity. They function as digital certificates of authenticity by representing ownership of unique goods on the blockchain. Individuals with ultra-high net worth (UHNWIs) and high net worth (HNWIs) are increasingly interested in this emerging asset class in an ever-changing global financial landscape.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1992f elementor-align-right post-read elementor-widget elementor-widget-button\" data-id=\"ad1992f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/altoo.io\/fr\/in-the-know-the-non-fungible-token-market\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6906\" class=\"elementor elementor-6906 e-loop-item e-loop-item-19022 post-19022 post type-post status-publish format-standard has-post-thumbnail hentry category-all-insights category-beyond-markets category-explore-by-topic category-industry category-switzerland tag-blockchain-world\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-919a49c new-post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"919a49c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e33a7a\" data-id=\"8e33a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466764e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"466764e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc5618b\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>ao\u00fbt 29, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0648dc6 titleColor elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0648dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/altoo.io\/fr\/the-canton-of-zug-as-a-brand-for-the-blockchain-world\/\">The Canton Of Zug As A Brand For The Blockchain World<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978fdb2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"978fdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/altoo.io\/fr\/the-canton-of-zug-as-a-brand-for-the-blockchain-world\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub.jpg\" class=\"attachment-full size-full wp-image-19023\" alt=\"\" srcset=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub.jpg 1200w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub-300x157.jpg 300w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub-1024x535.jpg 1024w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub-768x401.jpg 768w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/zug-cryptohub-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d0997 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"89d0997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn 2015, the digital currency Ethereum was founded here; eight years later, Zug is at the top of the world's best cryptohubs. Singapore, London, Seoul, Dubai, and Abu Dhabi followed.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1992f elementor-align-right post-read elementor-widget elementor-widget-button\" data-id=\"ad1992f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/altoo.io\/fr\/the-canton-of-zug-as-a-brand-for-the-blockchain-world\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68f43b81\" data-id=\"68f43b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d516d7 elementor-widget elementor-widget-text-editor\" data-id=\"60d516d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>In case you missed it<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45150387 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"45150387\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;6906&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"6906\" class=\"elementor elementor-6906 e-loop-item e-loop-item-18841 post-18841 post type-post status-publish format-standard has-post-thumbnail hentry category-all-insights category-investment-industry tag-ftx tag-sam-bankman-fried\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-919a49c new-post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"919a49c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e33a7a\" data-id=\"8e33a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466764e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"466764e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc5618b\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>ao\u00fbt 24, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0648dc6 titleColor elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0648dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/altoo.io\/fr\/the-rise-and-fall-of-sam-bankman-fried-and-ftx\/\">The Rise And Fall Of Sam Bankman-Fried And FTX<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978fdb2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"978fdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/altoo.io\/fr\/the-rise-and-fall-of-sam-bankman-fried-and-ftx\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX.jpg\" class=\"attachment-full size-full wp-image-18844\" alt=\"\" srcset=\"https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX.jpg 1200w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX-300x157.jpg 300w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX-1024x535.jpg 1024w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX-768x401.jpg 768w, https:\/\/altoo.io\/live01\/wp-content\/uploads\/2023\/08\/FTX-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d0997 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"89d0997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn 2022, the world witnessed the incredible rise and sudden fall of Sam Bankman-Fried, a 30-year-old wunderkind who had become the face of the cryptocurrency industry. The founder of one of the largest cryptocurrency exchanges, FTX, Bankman-Fried was celebrated not only for his entrepreneurial success but also for his philanthropy and political influence. By early November, however, his empire and image as a sharp and altruistic billionaire were in tatters.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1992f elementor-align-right post-read elementor-widget elementor-widget-button\" data-id=\"ad1992f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/altoo.io\/fr\/the-rise-and-fall-of-sam-bankman-fried-and-ftx\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un nombre croissant de marques de luxe c\u00e9l\u00e8bres acceptent les paiements en crypto-monnaies. Cet article donne un aper\u00e7u des marques qui sautent dans le train des crypto-monnaies, des raisons qui les poussent \u00e0 le faire, des raisons pour lesquelles certains concurrents pourraient h\u00e9siter \u00e0 suivre le mouvement et des autres secteurs dans lesquels les paiements en crypto-monnaies sont en train de prendre de l'ampleur.<\/p>","protected":false},"author":13,"featured_media":28444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"cybocfi_hide_featured_image":"","two_page_speed":[],"footnotes":""},"categories":[184,56,487,65,57,39],"tags":[889],"class_list":["post-28443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-insights","category-beyond-markets","category-fintech","category-industry","category-lifestyle","category-technology","tag-crypto-payments"],"_links":{"self":[{"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/posts\/28443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/comments?post=28443"}],"version-history":[{"count":16,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/posts\/28443\/revisions"}],"predecessor-version":[{"id":28485,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/posts\/28443\/revisions\/28485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/media\/28444"}],"wp:attachment":[{"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/media?parent=28443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/categories?post=28443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altoo.io\/fr\/wp-json\/wp\/v2\/tags?post=28443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}